What Are The Best Patient Retention Hacking Strategies For a CRO?

Are you looking for reasons why your patients may be dropping out of trials? Many reasons are attached to this, some of which transcend the trial site, such as family commitment. Still, some issues affect the research teams and Veristat clinical trial design, such as financial constraints? Of the former reasons, there’s often little that can be done. However, trial induced causes can be addressed and the problems mitigated with the right patient retention strategies such as;


Transparency promotes accountability, and the more informed a patient is, the more likely they are to stick to the trial. As such, clinical trial planning should ensure that patients are well informed. It is unfair to be kept in the dark, and it would also mean that patients make poor decisions due to a lack of information regarding the trial. Trials can promote transparency by informing patients of the purposes of the trial and what is expected of them. Such would help reduce cases of conflicts, confusion, and drop-out. This transparency should also be evident in the informed consent form; it should be straightforward.

Start by walking patients through the trial journey 

Taking patients through the entire clinical journey from the start of the trial and at different points during the trial is a crucial step in trials. In doing so, researchers and clinicians will ensure patients and even their families know what to expect at each phase of the trial. Clinical trials should consider patients’ needs and concerns and address them before the trial begins. Through open communication, make a point to engage the patients and handle any queries they may have. This can help ease any disparities ad uncertainties the patients may have. When circumstances permit, getting patient feedback is important, especially during the process of protocol development.  This phase helps sponsors come up with trials that focus on what’s important for the patient.

Use technology to ease patient burden

Using technology in carrying out remote clinical trials can increase patient participation. Also, having limited in-person visits help make your trial more patient-centric. Additionally, Televisits between site staff and investigators reduce patients’ burden of travel thus allowing for flexibility in the visit schedule. This is because your patients can arrange to visit in the evening or during a break while at work. Trial sponsors have resulted in exploring ways to carry out laboratory tests using the blood collected using at-home collection devices.

Learn from the Patients

Clinical trials can reduce patient drop-out rates by engaging the patients themselves. This will include listening to their complaints. You could learn that they want to drop out from them because the trial lacks communication. Others could complain about the lack of a humanistic approach to the trials, and being treated like lab rats doesn’t fit the bill. Complains could be from any phase of the trails, and simply listening to them could help you improve on those areas and make the trial more efficient with reduced drop-out.

Without patient participation, clinical trials would be a total failure. But simple strategies such as maintaining transparency and offering incentives could help cut patient drop-out by a large percentage.